Excellent tissues! Thank you Serious tissues.
OVER 1.3M TREES PLANTED
Free SHIPPING FROM £20
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THE UK'S MOST
SUSTAINABLE
TOILET PAPER
100% Recycled loo roll. Made for comfort, fewer wipes and a happier planet.
as seen in
OUR TOP ROLLERS
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100% Recycled Toilet Paper
3-Ply
Soft
250 Sheets
From £38.25
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100% Recycled Kitchen Rolls
2-PLY
120 SHEETS
6 ROLLS
From £16.65
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Eco Laundry Detergent Strips
PLANT BASED
30°C READY
From £12.60
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100% Recycled Facial Tissues
3-PLY
SOFT
6 BOXES
From £11.70
KIND TO YOUR SKIN. KIND TO EARTH.
SOFT ON SKIN
EXTRA STRONG
LONGER ROLLS
ZERO NASTIES
ZERO PLASTICS
PLANTS TREES!
WORD ON THE SEAT
Customer Reviews
Overall rating: 4.7 / 5 from 2093 reviews.
Loo rolls should be like good ice cream - thick, soft and white! But there's no reason it can't be ethically-sound at the same time. Good stuff 😁
We previously used supermarket recycled paper. This is far better quality so you use less. Delivery is very swift too.
Stocked up & ready to roll!
We use this in the kitchen, for art, for camping, in the car... It's strong and soaks well.
Strong and sustainable. It is great to know we're reducing carbon emissions by reducing the distance these kitchens rolls have to travel. We use them in our home and our holiday let. AND they're recycled!
Action shot of roll doing its thing! Great quality , plush feel paper. Smug feeling that it's a positive for the planet. Good vibes all round.
I find it has a soft side and a rougher side but both get the job done.
Fantastic quality loo roll and reliable service as always!
As always, Serious Tissues sent my order quickly and efficiently. Their tissue paper is superb quality and value.
Excellent customer services and brilliant tissues. I have ordered from you for quite a few years and like the lack of plastic and just a simple cardboard box, no extra wrappings.
No nonsense good product
Good quality low carbon footprint toilet rolls. Similar price per roll to another supplier but Serious Tissues only have 250 sheets per roll vs 400 from the competitor.
The new normal! Mentioning no names, we were not sure bamboo was a truly sustainable toilet paper. Serious tissues ticks all the boxes - material, air miles, boosting a UK business. Marvellous!
Great service great price for a UK product
Prompt delivery of items ordered.
Great product. Delivery is so practical. Recycled and UK made. Brilliant!
Arrived well timed and in good condition as always thank you! Xx
Good quality and excellent service
Really happy with the quality and softness of this toilet roll
Easy to order, quick to arrive. Really pleased with the quality of the paper, soft and strong, doesn't disintegrate as you wipe! Best recycled loo roll I've found, and I've tried a few! I like that it's made in the UK too. Thank you for a great product.
Good quality. Easy to order.
Our wonderwall!!!
The products are good quality, arrive very promptly and I like the tree planting that the company undertake.
I am using the tissues a lot due to Hayfever. They are sturdy and suitably sized for a good blow. However the price might become an issue..
Easy to order. Feels nice. Very responsive when I asked to add kitchen towels.
Much stronger than the regular known brands. I love that Serious is British owned and truly recycled and low carbon emissions. It does the job perfectly and sheet for sheet seems a little more cost effective. I’m definitely using less as well. As long as Serious stay UK run, made and owned I will be buying!
My big box arrived quickly! I loved the joke on the box... I can't exactly show the thing 'in action as that really WOULD be weird. But here it is, on the shelf with a few other bathroom bits & bobs.
Great tissues - soft enough, strong enough and better for the environment than most in the shops. What’s not to love!
So far so good, toilet paper is good quality, no waste and my youngest will enjoy using the box to make one of his creations.
Great product, great service and great delivery.
easy purchase process, fast delivery. toilet paper is excellent and the box is great for keeping our the sun before being shredded and used in compost
Love this stuff!!!
I was using a very well-known toilet paper until I tried serious tissues. The quality is so much thicker and better than the well-known brand. I’ll definitely carry on using them.
Have been buying these for ages and would not change plus the good Serious Tissues do for the environment.
Helping to save the planet one roll at a time!
The delivery arrived on time delivered by a cheerful driver. The rolls look and feel much the same as the big brand ones and we have enough to keep us going for months!
Great loo roll and I feel like I’m making a greener choice with no compromises! Easy repeat orders (never run out!) and a good price - what more could you ask.
Third kind of planet-friendly toilet paper I have tried and this is the best of the three.
A real upgrade from my previously subscription to bamboo toilet rolls. Much softer, a better colour, larger rolls and better for the environment! All in all a success!!
FINALLY, SOME BETTER TOILET PAPER
MOST SUSTAINABLE
OUR RECYCLED PAPER
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100% RecycledYES
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Made in the UKYES
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Carbon footprintLOWEST
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Land impactNONE
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Energy UseLOWER
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Unnecessary PackagingNO
MIDDLE GROUND
MOST BAMBOO BRANDS
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100% RecycledNo
-
Made in the UKNo
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Carbon footprintOften Highest
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Land impactLow
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Energy UseOften Highest
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Unnecessary PackagingYes
LEAST SUSTAINABLE
STANDARD VIRGIN PULP
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100% RecycledNo
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Made in the UKSometimes
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Carbon footprintMedium
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Land impactHighest
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Energy UseHigher
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Unnecessary PackagingYes
OUR FOUR FATHERS
To our kids, we’re four dads. In the world of toilet paper, we’re the founders of Serious Tissues.
We care about the world our children will grow up in. So when we discovered that around a million trees are cut down every day just to make toilet paper, we realised something had to change.
We started Serious Tissues to prove that everyday choices can make a real difference. Because, let’s be honest, the earth shouldn’t foot the bill for our clean bottoms!
SERIOUS ABOUT IMPACT
0
TREES PLANTED
0KG+
OCEAN PLASTIC REMOVED
0+
YEARS OF EMPLOYMENT CREATED
some serious reading
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Why Recycled Toilet Paper Is The Best Loo Roll You Can Buy
By Robert Pechey
Discover why recycled toilet paper is the more sustainable choice over bamboo. This blog explores the environmental impact of bamboo production, long-distance shipping, and virgin fibres, while explaining how 100% recycled toilet paper can reduce waste, save resources, and lower your bathroom’s footprint.
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Turning Everyday Spending Into Extraordinary Impact
By Cait W
Serious Tissues partners with Mitie to plant 100,000 trees and transform lives through switching toilet paper.
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Lowest cost isn’t enough anymore: Public Procurement in Wales is changing
By Cait W
From April, Welsh public bodies must report annually on the social value delivered through procurement. That changes how suppliers are evaluated — and why impact, sustainability and local benefit now carry real commercial weight. Here’s what cleaning, FM and consumables suppliers need to know.
FAQ
Find the most frequently asked questions below.
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Our rolls are made from 100 percent recycled UK consumer waste paper, produced using green energy, and delivered carbon neutral. No trees cut down. No pointless emissions.
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All our rolls are proudly made in Blackburn, in the UK - which keeps transport miles low and slashes unnecessary carbon from overseas shipping.
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Yes. Recycled doesn’t mean rough. Our 3-ply rolls are designed to feel soft while still being strong and planet friendly.
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Yes. We measure and offset all unavoidable emissions through verified climate projects. Plus, using 100 percent recycled paper already cuts emissions dramatically.
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We use high-quality UK consumer waste paper like magazines and office paper. Nothing new is chopped down or pulped for our rolls.
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Because it’s not needed. Extra packaging is wasteful so we keep things simple with minimal, recyclable materials that protect the roll without harming the planet.
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No. Our toilet paper is free from bleach, dyes, fragrances and any weird stuff. Just clean, recycled paper.
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Absolutely. Our recycled paper breaks down naturally and safely, making it suitable for all plumbing systems including septic tanks.
make earth green again!