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THE UK'S MOST
SUSTAINABLE
TOILET PAPER

100% Recycled loo roll. Made for comfort, fewer wipes and a happier planet.

GET YOUR FIRST BOX

as seen in

OUR TOP ROLLERS

Subscribe & Save White recycled toilet paper being held by a woman in front of a white tiled wall 100% Recycled Toilet Paper Serious Tissues WE ARE SERIOUS Serioustissues

100% Recycled Toilet Paper

3-Ply Soft 250 Sheets
From £38.25
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Subscribe & Save 100% Recycled Kitchen Roll Serious Tissues WE ARE SERIOUS Serioustissues 100% Recycled Kitchen Roll Serious Tissues WE ARE SERIOUS Serioustissues

100% Recycled Kitchen Rolls

2-PLY 120 SHEETS 6 ROLLS
From £16.65
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Subscribe & Save Eco Laundry Detergent Strips Eco Laundry Detergent Strips

Eco Laundry Detergent Strips

PLANT BASED 30°C READY
From £12.60
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Subscribe & Save Tissue being taken out of a box by a woman with her fingers infront of a green tiled wall and on wooden table top Serious Tissues facial tissues box top down view of full packaging

100% Recycled Facial Tissues

3-PLY SOFT 6 BOXES
From £11.70
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KIND TO YOUR SKIN. KIND TO EARTH.

SOFT ON SKIN

SOFT ON SKIN

EXTRA STRONG

EXTRA STRONG

LONGER ROLLS

LONGER ROLLS

ZERO NASTIES

ZERO NASTIES

ZERO PLASTICS

ZERO PLASTICS

PLANTS TREES!

PLANTS TREES!
WORD ON THE SEAT

Customer Reviews

Overall rating: 4.7 / 5 from 2083 reviews.

Excellent tissues! Thank you Serious tissues.

Patricia C. 5/5 Verified

Loo rolls should be like good ice cream - thick, soft and white! But there's no reason it can't be ethically-sound at the same time. Good stuff 😁

Kay Y. 5/5 Verified

We previously used supermarket recycled paper. This is far better quality so you use less. Delivery is very swift too.

Paul G. 5/5 Verified

Stocked up & ready to roll!

Sarah J. 5/5 Verified

We use this in the kitchen, for art, for camping, in the car... It's strong and soaks well.

Sylvia S. 5/5 Verified

Strong and sustainable. It is great to know we're reducing carbon emissions by reducing the distance these kitchens rolls have to travel. We use them in our home and our holiday let. AND they're recycled!

Fi O. 5/5 Verified

Action shot of roll doing its thing! Great quality , plush feel paper. Smug feeling that it's a positive for the planet. Good vibes all round.

Penny S. 5/5 Verified

I find it has a soft side and a rougher side but both get the job done.

David B. 5/5 Verified

Fantastic quality loo roll and reliable service as always!

Gil S. 5/5 Verified

As always, Serious Tissues sent my order quickly and efficiently. Their tissue paper is superb quality and value.

Anthony E. 5/5 Verified

Excellent customer services and brilliant tissues. I have ordered from you for quite a few years and like the lack of plastic and just a simple cardboard box, no extra wrappings.

Gwendolin A. 5/5 Verified

No nonsense good product

Ian H. 5/5 Verified

Good quality low carbon footprint toilet rolls. Similar price per roll to another supplier but Serious Tissues only have 250 sheets per roll vs 400 from the competitor.

Philip M. 4/5 Verified

The new normal! Mentioning no names, we were not sure bamboo was a truly sustainable toilet paper. Serious tissues ticks all the boxes - material, air miles, boosting a UK business. Marvellous!

Caroline J. 5/5 Verified

Great service great price for a UK product

James L. 5/5 Verified

Prompt delivery of items ordered.

Richard C. 5/5 Verified

Great product. Delivery is so practical. Recycled and UK made. Brilliant!

Anne-marie T. 5/5 Verified

Arrived well timed and in good condition as always thank you! Xx

Kelli S. 5/5 Verified

Good quality and excellent service

Richard C. 5/5 Verified

Really happy with the quality and softness of this toilet roll

Rosie H. 5/5 Verified

Easy to order, quick to arrive. Really pleased with the quality of the paper, soft and strong, doesn't disintegrate as you wipe! Best recycled loo roll I've found, and I've tried a few! I like that it's made in the UK too. Thank you for a great product.

Dawn 5/5

Good quality. Easy to order.

Becca W. 5/5 Verified

Our wonderwall!!!

Alexandra C. 5/5 Verified

The products are good quality, arrive very promptly and I like the tree planting that the company undertake.

Anne M. 5/5 Verified

I am using the tissues a lot due to Hayfever. They are sturdy and suitably sized for a good blow. However the price might become an issue..

Cathryn W. 4/5 Verified

Easy to order. Feels nice. Very responsive when I asked to add kitchen towels.

Becca W. 5/5 Verified

Much stronger than the regular known brands. I love that Serious is British owned and truly recycled and low carbon emissions. It does the job perfectly and sheet for sheet seems a little more cost effective. I’m definitely using less as well. As long as Serious stay UK run, made and owned I will be buying!

Rich A. 5/5 Verified

My big box arrived quickly! I loved the joke on the box... I can't exactly show the thing 'in action as that really WOULD be weird. But here it is, on the shelf with a few other bathroom bits & bobs.

Mary T. 5/5 Verified

Great tissues - soft enough, strong enough and better for the environment than most in the shops. What’s not to love!

Amanda D. 5/5 Verified

So far so good, toilet paper is good quality, no waste and my youngest will enjoy using the box to make one of his creations.

Sanna T. 5/5 Verified

Great product, great service and great delivery.

Paul E. 5/5 Verified

easy purchase process, fast delivery. toilet paper is excellent and the box is great for keeping our the sun before being shredded and used in compost

Jade A. 5/5 Verified

Love this stuff!!!

Emma A. 5/5 Verified

I was using a very well-known toilet paper until I tried serious tissues. The quality is so much thicker and better than the well-known brand. I’ll definitely carry on using them.

Ron T. 5/5 Verified

Have been buying these for ages and would not change plus the good Serious Tissues do for the environment.

Michael G. 5/5 Verified

Helping to save the planet one roll at a time!

Margery J. 5/5 Verified

The delivery arrived on time delivered by a cheerful driver. The rolls look and feel much the same as the big brand ones and we have enough to keep us going for months!

Sylvia Margaret M. 5/5 Verified

Great loo roll and I feel like I’m making a greener choice with no compromises! Easy repeat orders (never run out!) and a good price - what more could you ask.

Erika S. 5/5 Verified

Third kind of planet-friendly toilet paper I have tried and this is the best of the three.

Sue P. 5/5 Verified

A real upgrade from my previously subscription to bamboo toilet rolls. Much softer, a better colour, larger rolls and better for the environment! All in all a success!!

Nichola E. 5/5 Verified

FINALLY, SOME BETTER TOILET PAPER

MOST SUSTAINABLE

OUR RECYCLED PAPER

OUR RECYCLED PAPER
  • 100% Recycled
    YES
  • Made in the UK
    YES
  • Carbon footprint
    LOWEST
  • Land impact
    NONE
  • Energy Use
    LOWER
  • Unnecessary Packaging
    NO
MIDDLE GROUND

MOST BAMBOO BRANDS

MOST BAMBOO BRANDS
  • 100% Recycled
    No
  • Made in the UK
    No
  • Carbon footprint
    Often Highest
  • Land impact
    Low
  • Energy Use
    Often Highest
  • Unnecessary Packaging
    Yes
LEAST SUSTAINABLE

STANDARD VIRGIN PULP

STANDARD VIRGIN PULP
  • 100% Recycled
    No
  • Made in the UK
    Sometimes
  • Carbon footprint
    Medium
  • Land impact
    Highest
  • Energy Use
    Higher
  • Unnecessary Packaging
    Yes
SHOP RECYCLED

OUR FOUR FATHERS

To our kids, we’re four dads. In the world of toilet paper, we’re the founders of Serious Tissues. We care about the world our children will grow up in. So when we discovered that around a million trees are cut down every day just to make toilet paper, we realised something had to change. We started Serious Tissues to prove that everyday choices can make a real difference. Because, let’s be honest, the earth shouldn’t foot the bill for our clean bottoms!
JOIN THE REVO'LOO'TION
Four men sitting on a couch holding tissues in front of a colorful wall.
SERIOUS ABOUT IMPACT
TREES PLANTED
0
TREES PLANTED
OCEAN PLASTIC REMOVED
0KG+
OCEAN PLASTIC REMOVED
YEARS OF EMPLOYMENT CREATED
0+
YEARS OF EMPLOYMENT CREATED

some serious reading

  • Why Recycled Toilet Paper Is The Best You Can Buy

    Why Recycled Toilet Paper Is The Best Loo Roll You Can Buy

    By Robert Pechey

    Discover why recycled toilet paper is the more sustainable choice over bamboo. This blog explores the environmental impact of bamboo production, long-distance shipping, and virgin fibres, while explaining how 100% recycled toilet paper can reduce waste, save resources, and lower your bathroom’s footprint.

  • Turning Everyday Spending Into Extraordinary Impact

    Turning Everyday Spending Into Extraordinary Impact

    By Cait W

    Serious Tissues partners with Mitie to plant 100,000 trees and transform lives through switching toilet paper.

  • Lowest cost isn’t enough anymore: Public Procurement in Wales is changing

    Lowest cost isn’t enough anymore: Public Procurement in Wales is changing

    By Cait W

    From April, Welsh public bodies must report annually on the social value delivered through procurement. That changes how suppliers are evaluated — and why impact, sustainability and local benefit now carry real commercial weight. Here’s what cleaning, FM and consumables suppliers need to know.

Read more

FAQ

Find the most frequently asked questions below.

  • Our rolls are made from 100 percent recycled UK consumer waste paper, produced using green energy, and delivered carbon neutral. No trees cut down. No pointless emissions.

  • All our rolls are proudly made in Blackburn, in the UK - which keeps transport miles low and slashes unnecessary carbon from overseas shipping.

  • Yes. Recycled doesn’t mean rough. Our 3-ply rolls are designed to feel soft while still being strong and planet friendly.

  • Yes. We measure and offset all unavoidable emissions through verified climate projects. Plus, using 100 percent recycled paper already cuts emissions dramatically.

  • We use high-quality UK consumer waste paper like magazines and office paper. Nothing new is chopped down or pulped for our rolls.

  • Because it’s not needed. Extra packaging is wasteful so we keep things simple with minimal, recyclable materials that protect the roll without harming the planet.

  • No. Our toilet paper is free from bleach, dyes, fragrances and any weird stuff. Just clean, recycled paper.

  • Absolutely. Our recycled paper breaks down naturally and safely, making it suitable for all plumbing systems including septic tanks.